Digital Marketing for Sustainability

Communicating sustainability takes more than making claims. This module helps hospitality SMEs tell authentic sustainability stories, build trust through transparency and evidence, and use websites, social media and customer communications effectively – while avoiding greenwashing.

WHAT LEARNERS WILL DO

• Translate real sustainability actions into clear, authentic brand stories
• Use evidence, data and certifications to build credibility and trust
• Select and use digital tools and platforms to amplify your message