Crowne Plaza Copenhagen Towers
Once voted the world's greenest hotel. As Denmark's first carbon neutral hotel, it uses 65% less energy than comparable hotels, with the largest building-integrated solar park in Northern Europe and a groundwater-based heating/cooling system.
VisitDenmark – "The Joy of Going Green in Denmark"
The national tourism board's own piece on green travel (cycling culture, waste-to-energy, Green Key hotels).
VisitDenmark – "Don't be a Tourist, Be an Explorist"
An AI-made campaign where famous artworks (Mona Lisa, etc.) tell tourists to skip the queues and visit Denmark instead. The works are brought to life using deepfake and motion synthesis, with the script composed by ChatGPT — one of the first campaigns to combine those techniques.
Too Good to Go
A Copenhagen-founded company (2015) that's both a sustainability and digital story. It's a social-impact company fighting food waste through an app, connecting businesses with people who buy surplus "magic bags" of food worth about three times what they pay. Clear "how it works" explainer above.
Visionærerne: episode with Mette Lykke, CEO of Too Good to Go (the Danish food-waste app).
She left a well-paid McKinsey consulting job to co-found the running app Endomondo, which was sold to Under Armour, before taking the CEO seat at Too Good to Go and raising around a billion kroner in capital. In Danish — useful if you want an authentic native-language source.
Impact Hustlers (Ep. 33) — also Mette Lykke / Too Good to Go,
Also Mette Lykke / Too Good to Go, in English, framed around social-impact entrepreneurship. It covers why they focused on restaurants, the biggest barriers to growth, the challenge of making the business model work, and measuring the impact of reducing food waste. Good "how a sustainable business actually works" listen.
Hotel Moment (by Revinate, host Karen Stephens)
Podcast is about hospitality businesses with a strong tech/digital and entrepreneurship angle. One episode features Basecamp Resorts founder Sky McLean on going from getting fired and buying land with a car loan to building a $600 million hospitality business, covering staffing, a new Nordic spa concept, sustainability initiatives, and advice for aspiring entrepreneurs. Findable on Apple Podcasts/Spotify under "Hotel Moment."
Sustainability Stories (by Sustainability Kiosk)
A short, interview-led podcast, focused on hospitality and travel. Episodes cover topics like Green Key certification for hotels and how setting sustainability standards and assurance practices can drive genuine change.
Denmark's National Tourism Strategy - published by the Danish Ministry of Industry, Business and Financial Affairs.
The strategy aims to make Denmark the greenest destination in Northern Europe by 2030, with a target of 70% sustainability certification for all accommodations by 2030, emphasizing green transition and eco-friendly accommodations. It also sets goals around spreading tourism geographically and seasonally — aiming for 70 percent of overnight stays by 2030 to occur outside the July–August peak, and for 80 percent of Danes to have a positive view of tourism. This is the core government policy document underpinning everything else.
OECD Tourism Trends and Policies 2022 — Denmark chapter
An official policy analysis of Denmark's tourism governance and reforms. It documents that in 2022 Denmark launched its National Strategy for Sustainable Growth in Danish Tourism as the guiding strategic framework towards 2030, and that to promote post-COVID recovery Denmark provided more than DKK 19.8 billion in compensation to tourism businesses, with a special focus on hotels, restaurants and conference centres initiating sustainable initiatives or renovations. Good for the policy/funding context behind the green push
